Today, we’re excited to announce that Spotify is now available in India. Spotify comes to the world’s second-most-populous country with all-new features that are finely tuned to Indian music fans’ personal tastes. With this launch, we’re offering the best listening experience in local and international music—and the freedom to play it across a wide range of devices and app integrations.
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“As Spotify grows, our goal is to bring millions of artists and billions of fans together from every country and background,” says Daniel Ek, Spotify founder and CEO. “India has an incredibly rich music culture and to best serve this market, we’re launching a custom-built experience. Not only will Spotify bring Indian artists to the world, we’ll also bring the world’s music to fans across India. Spotify’s music family just got a whole lot bigger.”
Before we say anything else, here’s the most important bit—visit the App Store download the app on iOS or if you’re an Android user, head over to the Play Store. Spotify for Artists is our second app ever, and it’s designed entirely for artists like you, with your needs in mind. The official Spotify app for Android and Apple iOS is now available on Google Play Store and Apple App Store. If you don t see the app then wait for some time and it will be available on your device. The mobile versions of Spotify, like the Spotify iOS app, actually have quite a few hidden or lesser-known features that are incredibly useful. Note that many of these require a Spotify Premium subscription. But if you’re one of Spotify’s nearly 200 million active monthly users and pay for Premium, they’re must-know tips.
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The exclusive features include:
- Multi-language music recommendations: Many Indians speak several local languages, so Spotify’s music recommendation engine can now be tuned to Hindi, Punjabi, Tamil, and Telugu. Indian users can select their preferred language(s) to receive tailored Daily Mix, Home, Radio, and Search results and recommendations.
- Spotify Free with full control: For the first time on Spotify Free, smartphone users can play every song on demand.
- Playlists made for India: Our new playlists, expertly curated and regularly updated by our team of Indian music experts, include Indiestan, Rap 91,NamasteLove,Punjabi101, andBollywood Butter, as well asTop Hits in Hindi,Tamil,Telugu,andPunjabi. These sit alongside our celebrated international playlists, including mint, RapCaviar,¡Viva Latino!, and the This is… artist compilations. Add billions of creator and fan-built playlists to the mix, and Spotify has a playlist for any mood or moment.
- Spotify goes to the movies: Introducing Starring…,a series of playlists featuring the best music from the most popular Bollywood, Tollywood, Kollywood, and Punjabi actors. Spotify’s recommendations will also include songs from India’s favorite movies and actors.
- City playlists: Find out what’s hot in each city, with new algorithmic playlists tracking what’s trending in Mumbai, Delhi, Bengaluru, and Chennai.
Spotify iOS app in India. Before downloading the iOS and Apk version of Spotify app in India, then you know that you can’t sign up for the subscription-based offering Spotify Premium on Apple or Windows devices. But it still offers free musics to play. The reason is to avoid paying Apple a cut of the fee.
“Spotify’s arrival in India is a big step forward in our overall global growth strategy,” says CeciliaQvist, Spotify’s Global Head of Markets. “A fundamental piece of that strategy is staying connected to global culture while allowing room for local adaptation, and we’ve certainly achieved that with our India launch. We’ve worked closely with local teams of researchers, engineers, and cultural tastemakers to ensure this global product is going to be loved, used, and favored by people all over India, whether they’re listening to local Bollywood and Punjabi hits, or discovering curated global playlists of K-pop or Brazilian funk.”
Today’s launch comes on the heels of our recent expansion across MENA and Southeast Asia,bringing the total number of Spotify markets to seventy-nine. Spotify now has more than 200 million users, including more than 96 million subscribers.
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For the sounds of India, take a listen to Rap 91.